Surge in New Launch Sales – Homebuyers’ Top Choice in 2024
New launches dominate 2024 real estate sales, with 42% of homebuyers choosing fresh projects. Explore how Ceyone’s premium new launches align with this growing demand.
The real estate landscape in India is witnessing a major shift, with homebuyers increasingly opting for newly launched residential projects over ready-to-move-in homes. According to data from Times of India, 42% of the total 4.60 lakh homes sold in 2024 were newly launched properties—a remarkable increase from 26% in 2019. This surge highlights growing confidence in the market, especially in projects developed by reputed builders.
The Rise of New Launch Sales in Key Cities
The preference for fresh projects is evident across major metro cities. Bengaluru and Chennai lead this trend, with 53% of all sold homes in 2024 being newly launched units. NCR has also undergone a transformation, with 44% of homes sold in 2024 being new launches, a significant jump from 22% in 2019. This is a testament to the growing trust in branded developers and the improved regulatory environment post-RERA.
| Year | Total Homes Sold (Top 7 Cities) | Share of New Launches |
| 2019 | 2.61 lakh | 26% |
| 2020 | 1.38 lakh | 28% |
| 2021 | 2.37 lakh | 34% |
| 2022 | 3.65 lakh | 36% |
| 2023 | 4.77 lakh | 40% |
| 2024 | 4.60 lakh | 42% |
(Source: Times of India)
Why Are Homebuyers Choosing New Launches?
- Increased Trust in Branded Developers Homebuyers are now more inclined to invest in projects from reputed developers known for their financial strength and timely delivery. This shift is particularly evident in regions like NCR, where past project delays made ready-to-move-in homes the preferred choice. However, with stringent RERA regulations and market consolidation, buyers are showing renewed confidence in new launches.
- Modern Amenities and Better Design New launches offer contemporary layouts, advanced security features, and smart home integrations that older properties often lack. Developers are focusing on designing projects that cater to evolving buyer preferences, including green spaces, sustainable construction, and premium amenities.
- Strategic Locations and Infrastructure Growth Leading developers are acquiring land parcels in emerging hotspots with excellent connectivity, proximity to IT hubs, and planned metro stations. Cities like Bengaluru and Chennai have seen the highest absorption rates, with 53% of homes sold in 2024 being newly launched units.
- Better Investment Potential Investors are keen on new launches due to flexible pricing, attractive pre-launch offers, and the potential for higher appreciation. The demand for premium properties in key markets is further driving this trend.
City-Wise Breakdown of New Launch Sales in 2024
- Bengaluru & Chennai: Led the trend with 53% of total home sales being new launches.
- Hyderabad: Witnessed a significant increase in investor activity, leading to higher absorption of new supply.
- NCR: 44% of the total 61,900 units sold were newly launched.
Ceyone: Bringing You the Best of New Launches
At Ceyone, we recognize this growing demand for new launches and offer exclusive residential projects that align with market trends. Our portfolio features premium properties in high-growth corridors, ensuring buyers and investors get the best value for their investment. With strategic locations, world-class amenities, and a commitment to quality, Ceyone’s projects are designed to meet the aspirations of modern homebuyers.
As the real estate market evolves, choosing the right property at the right time is crucial. Whether you’re looking for a dream home or a lucrative investment opportunity, new launches present the perfect blend of affordability, future appreciation, and lifestyle upgrades.
Are you ready to explore the best new launches in 2024? Connect with Ceyone today and make an informed choice for your future home.
